The most natural juice in the town

Agency Network: 
Published/Aired: 
March 2011
Oficina do Açaí:  The most natural juice in the town
Oficina do Açaí Ambient Ad -  The most natural juice in the town

Description

As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.

Ambient advertisement created by Mi Casa Su Casa, Brazil for Oficina do Açaí, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez
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Highest Rated

snowgoosegirl's picture

so spot on...bet nobody will miss that

snowgoosegirl
Activity Score 32
Copywriter |

#okbye

Bob.C's picture

Not bad idea to directly use real fruit (though basic image not esp original) - implementation could have been stronger doesn't seem enough to just put straws with the fruit

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

morse's picture

Not bad at all.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Nice idea. Shouldnt it be "in town" instead of "in the town"?

ace85le
Activity Score 3935
Marketing Manager |

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bhuvneshwar.chd's picture

division of space is good.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

snowgoosegirl's picture

so spot on...bet nobody will miss that

snowgoosegirl
Activity Score 32
Copywriter |

#okbye

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