Description
Ambient advertisement created by Berghs School Of Communication, Sweden for Fortum, within the category: Industrial, Agriculture.
Art Directors: Gustav Johansson, Rasmus Keger
Copywriter: Erik Högfeldt
Highest Rated
Also the gym would charge $1,000 monthly membership, so you'd pay more money and somehow feel like you're paying less!
Think of how much you've saved. In the end the energy company still WINS ALL.
I'd rather like an idea say those TVs they're watching at the gym is powered by the people... if you stop running, no TV for you.
On second thought, I think this has been done somewhere before.
It feels like a sexier version of this.
http://www.junkinside.com/hong-kong-people-generate-electricity-while-...
That's really a great concept, I'd sign up for that. Not that I expect to reduce my monthly bill by any meaningful amount.
XD lol, i believe many of us might agree more than you think!!!!! Incredibly awesome idea!!! seriously it should be in every country!
con la boca es un mamey
easier said than done
Very connected and appropriate. Wonderful.
+++
"I love some things, and don't love some other things."
I think they work in New York now on Droga5. The swedish version of adage wrote about them last year.
WOW! Wish Hydro-Quebec would implant this. But, I don't think it would work in the US...
Dix points.
Idea is great, but the showcase is waaaay too long and boring. The MGMT song doesn't match the overall rhythm of everything and the narrator is a total amateur.
Of course the narrator's an amateur, they're students. And for student work, this is fucking brilliant. Went to Berghs myself, it's an inspiring environment.
It's fantastic... hands down one of the best ideas I've seen this year. Advertising is no longer ADvertising with your witty boom-tish clever press ads... it's about BIG ideas that mean more and help more like this.
Cool campaign.
hmmmm no real footage of the gym or the machines hooked to generators... which can only mean one thing.... SCAAAAMM!!! :) but great idea
It says in the description that it's coming from an ad school... people need to learn how to read.
Nice idea but practically, there are more energy users than gym members.
This is what happens when creative energy is used properly. Inspirational.
God you idiots that don't see that it's from an ad school are just such useless humans. you're like the youtube commentators that say first or fake or 'seen it before'
Thanks for the advice, "Guest", mind your beard on the way out from that bridge, won't you now.
Us idiots are polite to our trolls.
it's kWh not Kwh
i like it. really good from the swedish school.
maybe the first good idea, why people should like
their energycompanies.
Also the gym would charge $1,000 monthly membership, so you'd pay more money and somehow feel like you're paying less!
Think of how much you've saved. In the end the energy company still WINS ALL.
I'd rather like an idea say those TVs they're watching at the gym is powered by the people... if you stop running, no TV for you.
On second thought, I think this has been done somewhere before.
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