Cool Idea

Agency: TBWA\ Helsinki


As the yearly heatwaves crash Europe in summer, people try to cool down in the most inventive ways. Fortum wanted spoof these DIY coolings hacks, while offering a better and a more permanent solution.

This professional campaign titled 'Cool Idea' was published in Finland in June, 2023. It was created for the brand: Fortum, by ad agency: TBWA\ Helsinki. This Print medium campaign is related to the Household Products and Other industries and contains 2 media assets. It was submitted 12 months ago.


Advertising Agency: TBWA\ Helsinki
Art Director: Fredrik Strümer
Copywriter: Jonathan Fanta
Photographer: Marko Rantanen

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