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Hopscotch

Agency Network: 
Published/Aired: 
October 2010
Acredite:  Hopscotch
Acredite Ambient Ad -  Hopscotch

Description

Ambient advertisement created by Fischer, Brazil for Acredite, within the category: Public Interest, NGO.

Caption

Any childrens play gets harder when they suffer from rheumatism.

Advertising Agency: Fischer+Fala!, São Paulo, Brazil
Creative Director: Pedro Cappeletti
Art Directors: Thiago Lacorte, Widerson Souza
Copywriters: Jaime Agostini, Ricardo Polinesio
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jackmancer2017's picture

I've no idea how rheumatism feels but this ambient gives me an idea.

jackmancer2017
Ron Burgundy's picture

Dr Google Says:

Rheumatism or rheumatic disorder is a non-specific term for medical problems affecting the joints and connective tissue.

Very cool ambient, thiiiiis is is an ad where your put a QR Code on it so people can find out more...or at least what Rheumatism is. I really like the execution though...great work.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
vidz913's picture

copy isn't quite correct... would have sounded better and personalised if it were "A child's play gets harder when he suffers from rheumatism"... to start with, there isn't an apostrophe for the word "childrens" - which makes it sound wrong! in terms of the ambient, its a perfect composition... right on...

vidz913
Activity Score 35
Vingy's picture

well this comes from Brazil and the real copy is on portuguese. Don´t be so harsh on the translation, criticize the idea

Vingy
Activity Score 474
Copywriter at Advance
TommyO's picture

Like the idea. Really gets the message.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

TommyO's picture

Like the idea. Really gets the message.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

dadada's picture

at first sight i thought that it's for eyesight disease.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

CrackerJackFlash's picture

awesome.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

rakel's picture

i had the firts thought about the copy, is not well translated, although is a great idea for ambient.

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
joelapompe's picture
joelapompe
Activity Score 3923
Andil's picture

The idea is good, excellent ad campaign.

Andil
Activity Score 102
david castro burgos's picture

I like the execution!!

david castro burgos
Activity Score 37
Copywriter at Publicist
tytpol's picture

Can help.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

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