Description
Ocado, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022.
The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area.
The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.”
This professional campaign titled 'Zoom by Ocado' was published in United Kingdom in June, 2022. It was created for the brand: Ocado, by ad agency: St Luke’s. This Integrated medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Advertiser: Ocado
Client: George Dean - Head of Zoom by Ocado
Zoe Hannah- Senior Customer Lead
Jess Ely- Senior Marketing Executive
Campaign Title: Zoom by Ocado
Campaign Launch Date: 1 June 2022
Creative Agency: St. Luke’s London
Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Creatives: Alexandria Bailey & Joaquin Olascoaga
Head of Photography & Illustration Daniel Moorey
Agency Producer Dee Antoniou
Agency Planners: Tara Ellis
Business Director: Rosie Gilligan
Account Director: Chloe Boothby
Account Executive: Hettie Shirtcliffe
CG Artist: Richard Green
Director/Production Co: Richard Green/Loop Corp
Post Production: Richard Greenwood @ Bubble TV
Sound Design: Chris Southwell @ Bubble TV
Designer: Pete Mould
Media planning/buying: Pintarget
Senior Client Executive: Ginny Childs
Client Director: Vanessa Lenton
