Description
Enough and more has already been said about climate emergency and the need to adopt ways and means to reduce our impact on the environment. However, it’s not yet enough to trigger the world into action. The vast majority doesn’t yet see the need to adopt sustainable lifestyles. Therefore, despite all the climate talks by world leaders, rampant malpractices continue across the globe.
The need of the hour is to get people to act. Tata Tiscon, India’s first GreenPro certified rebar brand, decided to appeal to the most natural instinct of every living creature … self-preservation. Save the environment if you want to save yourself.
‘#ItsOurNature’ is a digital film conceptualised by Wunderman Thompson Kolkata that was released on World Environment Day to get people to act responsibly towards their environment. The campaign has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand.
This professional campaign titled '#ItsOurNature' was published in India in June, 2022. It was created for the brand: Tata Tiscon, by ad agency: Wunderman Thompson Kolkata. This Integrated medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Client: Tata Tiscon
Agency: Wunderman Thompson
Project Head:
Vijay Jacob Parakkal, Sr. VP & Managing Partner
Creative Team:
Arjun Mukherjee, Senior ECD & Sr. VP
Moeinuk Sengupta, Creative Director, Copy
Sumit Das, Senior Creative Director, Art
Business Team:
Soumya Chattopadhyay, Client Services Director
Arko Majumdar, Account Manager
Production house: Lightbulb Motion Pictures
Producer: Pagarav Patel, Binal Baland
Director: Pinaki Bose
Music Director: Mayukh Mainak
