Food for Thought

Agency: St Luke’s


The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers - while humorously transforming them into talking fruit and veg.

Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat and Pinterest channels with the aim of informing and reminding the UK of the multiple benefits of doing their weekly shop, online at Ocado.

From animated characters - such as an egg and cress, discussing Ocado’s wide range of mayonnaise, to two loved-up berries, who appreciate Ocado delivering M&S straight to their door - these films approach customer testimonials in a fresh and thumb-stopping way.

This professional campaign titled 'Food for Thought' was published in United Kingdom in October, 2022. It was created for the brand: Ocado, by ad agency: St Luke’s. This Integrated medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 1 year ago.


Advertisers/brand: Ocado

Client: Sarah Emerson – Head of Brand Advertising
Ellie Smith – Marketing Manager
Kate Kennedy – Brand Marketing Executive

Campaign Title: Food for Thought
Creative Agency: St Luke’s
Chief Creative Officer Alan Young
Art Director Laura Stevens
Copywriter Claire Wombwell
Agency Producer Davina Hickson
Creative Producer Christine Sibthorp
Chief Strategy Officer and Partner Dan Hulse
Strategy Director Charlotte Walters
Senior Planner Tara Ellis
Business Director Anastasia Terzeon
Senior Account Director Sam Cowley
Account Director Vicci Goulder
Account Manager Amie Goldstein/Sam Everett
Senior Motion Designer Jon Hubbard
Motion Designer Jason Guest
Food Stylist Charlotte Love
Media planning & Buying Hearts & Science


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