Groot Gets Crackin

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. The campaign, featuring Guardians of the Galaxy fan-favorite character Groot, will activate across a wide range of touch points including TV, limited-edition packaging, digital and social media, national sweepstakes, fan experiences, as well as photo worthy point-of-sale displays in-stores through August 31.

The Wonderful Pistachios and Marvel Studios’ “I Am Groot” collaboration kicks off today with a custom 15-second TV spot that will run across linear TV, streaming, digital, social and in select theaters. The spot features the iconic Wonderful Pistachios bag paying homage to its roots with “The Original Plant Protein” written across the screen when a dancing Baby Groot knocks into the text causing all the letters to crash to the ground. Groot then frantically sorts through the letters and attempts to fix the mess but it doesn’t go as planned.

“Whether you’re battling aliens or afternoon cravings, Wonderful Pistachios are a healthy, tasty treat that will make any fun nut want to dance,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “To us, this felt like such a natural collaboration, one that we could really grow from the ground up and have a lot of fun across the galaxy.”

Fans of the adorable character will be captivated by a limited-edition 24-ounce bag of Wonderful Pistachios Roasted & Salted featuring everyone’s favorite baby tree. Accompanied by “I Am Groot”-themed in-store point-of-sale displays to reach shoppers, the collectible bag will be available starting in early July and sold exclusively in-store and online by Walmart in the U.S. while supplies last.