Description
Hapvida, the largest healthcare provider in Latin America, launched a campaign to announce Brazilian football legend Zico as its new brand ambassador.
The film uses AI to bring together two versions of the same icon: Zico today and the young boy who was just beginning his journey. In an emotional conversation across time, the experienced Zico shares advice, reflections and encouragement with his younger self, reinforcing a simple but powerful truth: every great achievement begins with health.
The campaign introduced the platform “Se tem saúde, tem jogo” (“Where there's health, there's game”), connecting Hapvida’s purpose to one of Brazil’s greatest passions: football.
By combining artificial intelligence with authentic storytelling, the film transformed a technology-driven execution into a deeply human story.
More than a conversation between two generations of the same football legend, the film is a reminder that health is what makes every dream, challenge and victory possible.
This professional campaign titled 'Zico' was published in Brazil in May, 2026. It was created for the brand: Hapvida, by ad agency: Made. This Digital, Experiential, and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Advertising Agency: Made, Brazil
CEO/CCO: Alvaro Rodrigues
Production Company: Kombat Films
Production Director: Gabriel Mattar
Art Director: Bernardo Machado, Leandro Amaral
Copywriter: Alvaro Rodrigues
Account Director: Ricardo Zanella
Account Manager: Henrique Pecego
Planner: Gabriel Torma
Sound Company: Sonido
Sound Director: Lucas Duque
CMO: Bernardo Marotta
Client: Monique Alencar, Carla Sales
