Zewa Squatty

School: Miami Ad School Europe


Many adults still don’t know how to poo. If you’re one of them, we’ll explain: you need to sit leaning forward, with your knees higher than your hips. The best way to do so is to use a 20 cm stool. However, most of them are made of plastic.

Zewa creates a new ecological packaging for its toilet paper that also serves as a stool. The packaging contains 11 paper rolls and is made of a thick recycled carton that endures a human weight of 100 kg. To turn the box into a stool, simply remove the semicircles, take out the first roll, and put your legs onto the steps. When you’re done, move the stool close to the toilet, so it will not take up any space.

This student campaign titled 'Zewa Squatty' was published in Germany and Ukraine in February, 2023. It was created for the brand: Zewa, by ad school: Miami Ad School Europe. This Design and Experiential media campaign is related to the Health industry and contains 3 media assets. It was submitted about 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.


Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriter: Inna Tabachenko


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