Unfair Race

Agency: RODNYA Creative PR Studio


A study commissioned by the brand (Hygiene has no gender, Validata, March 2020) proves that in the families of our target audience, household chores are usually not shared quite fairly - on average, 67% of household chores fall on the shoulders of women.
Children, copying the behavior of their parents, are likely to build their families on the same principle. ZEWA states that it is important to share responsibilities fairly between all family members - this example increases the chances of children to successfully fulfill themselves in all areas of life.

This professional campaign titled 'Unfair Race' was published in Russia in December, 2020. It was created for the brand: Zewa, by ad agency: RODNYA Creative PR Studio. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: RODNYA Creative PR Studio, Moscow, Russian Federation
Global Brand Communication Manager, Essity: Olga Sirotkina
Senior Brand Manager, Essity: Irina Monakhova
Brand Manager, Essity: Sofia Telegina
Digital Manager, Essity: Elmira Bakunina
Account Group Head, RODNYA Creative PR Studio: Tamara Samodelova
Senior Account Manager, RODNYA Creative PR Studio: Anastasia Rybalchenko
Creative Director, RODNYA Creative PR Studio: Valery Volchetsky
Copywriter, RODNYA Creative PR Studio: Andrey Arnautov
Junior Account Manager, RODNYA Creative PR Studio: Olga Terentyeva
Account Manager, RODNYA Creative PR Studio: Alena Ivshina

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