Less noise. More drive. Meet the new Geely EX2 - 100% electric.
Description
The idea turns urban noise into media to launch Geely’s first campaign in Espírito Santo.
What if a billboard didn’t just talk about silence, but actually measured noise? To launch the Geely EX2 in Vitória-ES, we created a digital OOH installation equipped with a real-time decibel sensor on one of the busiest avenues in the city. By displaying live urban noise levels, the billboard turns sound pollution into media and contrasts the chaos of the city with the silent driving experience of Geely’s electric vehicle.
The louder the city gets, the stronger the contrast. The billboard introduces the Geely EX2 with a disarmingly simple line: “Less noise. More drive. Meet the new Geely EX2 - 100% electric. ”
This professional campaign titled 'Zerooh Noise: a real-time decibel-sensing billboard' was published in Brazil in December, 2025. It was created for the brand: Geely Orvel, by ad agency: Prósper Comunicação. This OOH Outdoor medium campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Client: Grupo Orletti – Geely | Orvel
Media Owner: Maely OOH
Agency: Prósper
CEO: Rimaldo de Sá
Executive Director: Fernando Lisboa
Creative Team: Fernando Lisboa, Luis Tauffer, Rafael Aboudib, Rodrigo Vasconcelos, Pedro Pletisch, Lucas Lauar, Gabriel Taveira, Lara Albani, Erick Salles
Graphic Production: Izabelly Bueker
Media: Kaylla Bottoni
Client Approval: Wagner Orletti, Renata Braga
