Description
It’s here, it’s with us now, the new addition to the Kinnie product family! Kinnie Zero is the new ‘better for you’ alternative that provides the unique refreshing taste of the classic Kinnie, now with zero sugar. It is a drink for all, striving to refresh and drive happiness, while pushing people to search for adventure and satisfaction no matter the challenges, without having to make compromises. We are proud to have been tasked with creating the launch video for this entertaining & relatable product-focused video campaign, along with the lovely people over at Switch & Farsons. Therefore, our aim is to reinforce the cool, fresh, and relatable aspects of the well-loved Kinnie Classic and highlight how Zero is an evolution of that attitude as the drink that everyone, everywhere, can enjoy.
This professional campaign titled 'Zero Sugar, 100% Kinnie' was published in Malta in July, 2024. It was created for the brand: Kinnie, by ad agencies: MAKA and Switch - Digital & Brand. This Digital medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Agency - Switch – DIgital & Brand
Client - Simonds Farsons Cisk Plc
Brand - Kinnie
Concept Direction - MAKA
Video Creative Treatment - MAKA
Agency Account Executives – Melissa Manthos, Fanny Miriel
Agency Creative – Andrea Meli, Thomas Camilleri
Production Heads
Video Creative Producer - Sean Aquilina
Head of Production - Maria Vella
Jr.Project Manager - Julia Camilleri
Senior Video Creative Director - Matthew James Ellul
Cast - Daniel Hintner, Ryan Mark De Battista, Ema Pantovic, Colette Abdilla, Nicholas Jackman, Lilla Kedves , Jeanette Butchard, Zofia Stelmaszczyk, Benjamin Tonna
Director of Photography - Sean Aquilina
Art Department - Martina Zammit
Project Coordinator - Victoria Schembri
Post Producer - Jake Vassallo
1st Assistant Director - Angelique Muller
Production Crew
1st Camera Assistant - Gabriel Gaviria
Gaffer - Owen Michael Grech
Grip - Daniel Licari
Grip - Zak Farrugia
Hair & Make Up - Elaine Grech
Buyer - Caroline Curmi
Post Crew
Video Editor - Jake Vassallo
VFX Artist - Adam Lawrence
Color Grading - Tharan Tandle
Sound Mastering - James Baldacchino
