Description
A well-known brand across the island as leaders in the juice market, Pfanner’s undeniable dominance has not yet translated to the world of Ice Tea. That’s why we were thrilled when Nectar approached us to come up with a video concept that amplifies the visual recognisability of the product range, and establishes a strong relationship in people’s minds between the brand Pfanner and Ice Tea. Therefore, the focus for this campaign takes inspiration from the values and personality characteristics of the brand, while touching on enticing emotions such as nostalgia and thirst. All with the goal of establishing a strong association between the brand and the product and increasing mindshare within the local market.
This professional campaign titled 'Break the Ice, Feel Tea-riffic' was published in Malta in July, 2024. It was created for the brand: Nectar Ltd, by ad agency: MAKA. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client - Nectar Limited
Brand - Pfanner
Concept Direction - MAKA
Video Creative Treatment - MAKA
Production Heads
Video Creative Producer - Sean Aquilina
Head of Production - Maria Vella
Jr.Project Manager - Julia Camilleri
Senior Video Creative Director - Matthew James Ellul
Main Cast - Luigi Buhagiar
Director of Photography - Sean Aquilina
Art Department - Martina Zammit
Project Coordinator - Victoria Schembri
Post Producer - Jake Vassallo
1st Assistant Director - Julia Camilleri
Production Crew
1st Camera Assistant - Gabriel Gaviria
Gaffer - Owen Michael Grech
Grip - Bennard Buttigieg
Hair & MakeUp - Jean Pillow
Buyer - Caroline Curmi
Secondary Cast - Eva Mallia Consiglio, Emanuel Cassar, Jayne Giordanella, Joseph Fenech, Marisa Calleja Zahra, Peter Galea
Post Crew
Video Editor - Jake Vassallo
Color Grading - Tharan Tandle
Sound Mastering - James Baldacchino
