Zero Doubts - Board
Zero Doubts - Case
Description
During May 2024 the competition communicated its ZERO version. It proposed the question: Is Coca Cola the best Zero? Alluding that their soda was the best. Pepsi has had great acceptance, highlighting its flavor and image. It was a time to respond in real time.
This professional campaign titled 'Zero Doubts' was published in Guatemala in May, 2024. It was created for the brand: Pepsi, by ad agencies: DDB and El taier DDB Centro. This Direct and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted 25 days ago by Senior Creative: Daniel Búcaro of el taier DDB centro.
Credits
Advertising Agency: el taier DDB centro, Guatemala
CEO: Manuel Madrid
Chairman Creative Officer: Victor Pardo
Director General Creativo: Lukas Calderón Giraldo
Creative Director: Ana Paula Escobar/Felipe González
Art Director: Edgar Cifuentes/Gino Cáceres
Account Director: Mynor Argueta
Account Executive: Wendy Abrego
Copywriter: Rodrigo Pinochet
Graphic Design: Ivan Holguin
Motion Graphic: Angelo Zapata
Managing Director Hearts & Science Centro: Ricardo Núñez
Offline Media Supervisor Hearts & Science Centro: Geovanny Canel
