Everyone knows that Brazilians love football and a passion for international championships, has become part of the fans' routine. Through a tool that allows the user to add appointments to any online calendar such as Google Calendar and Outlook, Pepsi created the invitation for a "Very Important Meeting" that takes place precisely during game times. "The idea is not to encourage people to miss important meetings, but to bypass those meetings that could be an email".
This professional campaign titled 'Fake Agenda' was published in Brazil in May, 2021. It was created for the brand: Pepsi, by ad agency: F.biz. This Digital medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago by Account Director: Monica Gelbecke of Fbiz.
Advertising Agency: Fbiz, São Paulo, Brazil