For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi.
A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke.
Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
This professional campaign titled '#BetterWithPepsi' was published in United States in June, 2021. It was created for the brand: Pepsi, . This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted over 1 year ago.
Logo Imagery: Alma
Mascot Imagery: VaynerMedia
Paid Media: OMD
Public Relations and Communication Strategy: Acceleration Community of Companies