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PepsiCo Ukraine

Subway branding for the Ukrainian launch of Flamin' Hot

Agency: Brain Tank

Description

Brain Tank, a creative marketing agency, together with PepsiCo, has developed a unique design that turns everyday travel into an unforgettable event.
Flamin' Hot is an innovative line that introduces spicy culture in Ukraine for the first time and combines three different product categories: snacks, juices and dairy desserts.

To emphasize this unique flavor attraction, the agency created a comprehensive branding that attracts the attention of the subway: from cars to metrolights, each element became a part of a single visual concept of Flamin' Hot.

Brain Tank created an effective branding that emphasized the insanely spicy taste and bright visual identity.

This professional campaign titled 'Subway branding for the Ukrainian launch of Flamin' Hot' was published in Multinational Europe and Ukraine in March, 2025. It was created for the brand: PepsiCo Ukraine, by ad agency: Brain Tank. This Design, Integrated, and Print media campaign is related to the Food industry and contains 5 media assets. It was submitted 30 days ago by Marketing S-Cuite: BRAIN TANK of BRAIN TANK MarCom Agency.

Credits

Creative Marketing Communications Agency: Brain Tank, Kyiv, Ukraine
Creative Director: Andrii Franchuk
Designer: Dmytro Yelagin
Designer: Yelyzaveta Osypova
Designer: Igor Koshelnyi
Junior Designer: Tata Grand
PR: Ruslana Kostrytsia
Project Manager: Anatolii Rizon

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