Description
Turning waste into a weapon, the campaign highlights the deadly consequences of illegal dumping. A handgun, a knife, and a machine gun, all visually constructed from discarded tires, containers, and debris, bring the concept “Your Trash Is a Deadly Weapon” to life.
With bold visuals and a clear message, the campaign connects improper waste disposal to dengue and other diseases, showing that responsible disposal is about more than keeping the city clean. It’s about protecting lives.
This professional campaign titled 'Your trash is a deadly weapon.' was published in Brazil in November, 2025. It was created for the brand: Municipal Government of Pindamonhangaba, by ad agency: Verge. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 3 hours ago.
Credits
Campaign Title: Your trash is a deadly weapon.
Title: Revolver / Knife / Machine Gun
Client: Municipal Government of Pindamonhangaba
Advertising Agency: Verge, Taubaté, Brasil
Creative Director: Eduardo Spinelli
Art Director: Thiago Teixeira
Copywriter: Eduardo Spinelli
Account Director: Vanessa Alcântara e Rodrigo Miragaia
Chief Executive Officer: Thiago Alves
