Proud sponsor of empty roads

Agency: TBWA


BMW Belux is a loyal partner of the Red Devils, Belgium’s national football team and current leader in the FIFA world ranking. For this summer’s big event, TBWA created a film for BMW with an unexpected twist. One in which the football players aren’t the main stars. As an advocate of pure driving pleasure, BMW doesn’t sponsor the players, but the empty Belgian roads.

This professional campaign titled 'Proud sponsor of empty roads' was published in Belgium in June, 2021. It was created for the brand: BMW, by ad agency: TBWA. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 12 months ago.


Advertising Agency: TBWA Belgium


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