BMW offered to take on the challenge of the North and organised a trip to the Arctic to show that BMW cars aren't just safe, they make safe driving fun even in the harshest of weather conditions.
This professional campaign titled 'BMW Arctic Experience' was published in Russia in May, 2021. It was created for the brand: BMW, by ad agency: Journey. This Experiential medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 2 years ago.
Advertising Agency: Journey, Moscow, Russian Federation