To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.
This professional campaign titled 'Your father deserves something better' was published in Brazil in August, 2017. It was created for the brand: Vinhedos, by ad agency: Executiva Propaganda. This Print medium campaign contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Directors / Art Director: Cortez Pereira
Creative Director / Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro