On the occasion of the International Day for the Elimination of Violence Against Women, advertising agency Baas | Digital created a digital campaign encouraging victims to call for help and put an end to their everyday torture.
Women's tolerance of any form of gender-based violence is not about keeping things balanced, nor about giving a "second chance". There are no excuses. Tolerance is also a kind of violence that makes you smaller and smaller until you disappear... So, "Break the silence now!"
The creative vehicle of the video campaign is a Babushka doll which gets smaller layer by layer, just like the self-esteem of a woman becomes lower, every time she silently tolerates her partner's violent behavior.
Female victims of violence carry a heavy cross. The symbol of the female gender is used as handcuffs or a noose, indicative of the suffering experienced by the victims, just because they are women.
This professional campaign titled 'Tolerance makes you disappear' was published in Greece in November, 2021. It was created for the brand: BaaS | Digital, by ad agency: BaaS | Digital. This Digital medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted 12 months ago by Managing Director: Panayiotis Kazanis of BaaS | Digital.
Advertising Agency: BaaS | Digital, Athens, Greece
Chief Creative Officer: Nikos Vlahoyiannis
Creative Director: Dionisis Stathakopoulos
Art Directors: Kostas Tragoutsis, Dimitris Tsiatas
Account Directors: Patty Georgopoulou, Panayiotis Kazanis
Account Managers: Celia Stefanoglou, Babis Karanikolas, Filina Georgiadou