n the lead-up to the International Transgender Day of Visibility on March 31, UNAIDS and FCB have partnered to launch “Unbox Me,” an initiative aimed at raising awareness for the rights of transgender children by empowering them to stop hiding their identities and embrace their true selves. Part of the #SeeMeAsIAm campaign, “Unbox Me” is the latest collaborative effort from UNAIDS and FCB, whose ongoing partnership also included “The Mirror” in 2021.
“Unbox Me” is a creative exploration of the theme of secrecy and hiding, and the campaign aims to spotlight the struggles of transgender children, like their being closeted and their discomfort with their assigned gender, many as early as the age of two.
This professional campaign titled 'Unbox Me' was published in India in March, 2022. It was created for the brand: UNAIDS, by ad agency: FCB. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: FCB USA
Advertising Agency: FCB India