Main TVC
Description
As part of Canon’s global launch, this project marked the official regional launch for South East Asia and South Asia of the new EOS R5 and PowerShot V1 cameras. Balance handled the full visual production—from videos to key visuals—delivering all creative assets that powered the entire campaign’s visual storytelling. Centered on the concept “A Better Version of You – Take Your Content to New Heights”, the campaign blends dynamic POVs, energetic cityscapes, and creator-driven moments that showcase the product’s compact agility and innovative features.
With nearly 50 crew members, we combined Canon products and cinema cameras to capture every frame with agility and precision. Operating on overlapping schedules with a single cast across all deliverables, our teams worked at remarkable speed—navigating between sets and managing complex setups seamlessly.
We’re beyond thrilled to introduce our latest campaign for Canon ASIA, in collaboration with Paradox Media, launching the brand-new PowerShot V1 and EOS R50 V—Canon’s latest vlogging cameras built for creators.
To bring this campaign to life, Balance handled the full production scope from start to finish, covering video production, direction, sound and music design, photography, and post-production.
This professional campaign titled 'POWERSHOT V1 AND EOS R50 V ASIA LAUNCH' was published in Singapore in March, 2025. It was created for the brand: Canon, by ad agency: Paradox Media. This campaign is related to the Electronic Devices and Electronics, Technology industries and contains 6 media assets. It was submitted 3 months ago by Executive Creative Director: HaiHa Dang of Balance.
Credits
Advertising Agency: Paradox Media
Production Company: Balance
Directors: Robin Mahieux, Boy, Too
