ADVERTISING

Lakeland Abstract

You're Entitled to Good Title

Agency: Propaganda.team

Description

Most experienced real estate investors, brokers, and attorneys dream of an easy closing and clear title. But more often than not, they have to deal with at least one or two "clouds to title". A will filed incorrectly. A survey that's off by six feet. A lien discovered last minute.

The real pain, though, is that the title company they pay good money for more often than not just dumps the problem on your desk and says, "fix it". They ignore your calls, but expect you to jump when they ask. It's almost expected that you need to babysit your title company, even though ‘they’ are the service provider and ‘you’ are the client.

The flip: You deserve good title.

You deserve to have your calls answered right away. You deserve to have every road block in your deal resolved quickly, around the clock. You deserve your title provider to proactively save you thousands of dollars. You deserve to have a team that will stretch to extreme lengths to get you to a successful close, quickly.

You’re Entitled to Good Title.

To bring this campaign home, we selected a few true stories where Lakeland showed up big, where others would just let the ball drop.

• Closing a deal that was entangled for months, in one weekend.
• Saving a client $25,000 with a proactive phone call, informing them about a transaction law they weren't aware of.
• Meeting a client at Newark airport at 6am to close a deal before they flew out.
• The late-night calls, the last-minute crisis.

During discovery we heard saying 'Lakeland client once, Lakeland client forever', now we understand why.

This professional campaign titled 'You're Entitled to Good Title' was published in United States in September, 2025. It was created for the brand: Lakeland Abstract, by ad agency: Propaganda.team. This Design, OOH Outdoor, and Print media campaign is related to the Finance and Real Estate industries and contains 5 media assets. It was submitted 5 months ago.

Credits

Advertising Agency: Propaganda, Brooklyn, New York, USA
Creative Director: David Szegedin
Art Director: Jacob Schwartz
Copywriter: Mattie Holtzberg
Additional Credits: Sruly Pesach

RBC Canada
Hungry Howie’s

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