Hillel Ontario is a provincial movement working to support Jewish life across nine university campuses. As an affiliate of the largest Jewish student organization in the world, and now the largest global regional Hillel system, Hillel Ontario works to amplify Jewish campus life across the province with a combined Jewish student population of over 13,000.
Highlighter pens are typically used to mark attention to sections of text by marking them with vivid, translucent colour. Highlighters can be used to signify attitude, importance and purpose. Throughout our 2021 Holocaust Education Week marketing materials, highlighter strokes and elements will be used used to emphasize the value of the personal, interpersonal, and national importance of the tragedies endured during the holocaust. By using a unique approach and aesthetic for this subject matter, we explored different textures and layouts to add depth and help highlight our key creative elements which consist of powerful imagery, vibrant yet
classic colours, and language that educates and inspires.
This new visual identity is underpinned by a system of easy-to-use guidelines that were developed for Hillel Ontario's marketing team, empowering them to confidentially use the brand in their communications to its full effect to promote their events and on-campus activations accompanied by educational/resource materials.
This professional campaign titled 'Holocaust Education Week' was published in Canada in February, 2022. It was created for the brand: Hillel Ontario, by ad agency: Hillel Ontario. This Design medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted 8 months ago by Creative Strategist: Jake Zeldin of Hillel Ontario.
Advertising Agency: Hillel Ontario, Toronto, Canada
Lead Graphic Designer / Art Director: Jake Zeldin