Description
Every summer, wildfires devastate Portugal’s natural landscapes. So WWF, together with Fnac and Darty, turned the very screens designed to showcase nature at its best into a powerful reminder of what’s at stake.
Across 52 stores nationwide, “Fire on Display” replaced the breathtaking landscapes usually shown on display TVs with real footage of some of Portugal’s largest wildfires in recent years: creating the world’s first wildfire installation of this scale.
Running throughout the summer, the campaign invites customers to donate in-store or online, with proceeds supporting reforestation projects and providing resources for wildfire prevention and firefighting teams.
Because some images are remarkable for their definition. Others should never have to be seen again. “Fire on Display” was created by NOSSA™ for WWF.
This professional campaign titled 'Fire on Display' was published in Portugal in July, 2026. It was created for the brands: Darty, Fnac, and WWF, by ad agency: Nossa. This Ambient, Experiential, and Integrated media campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency: NOSSA™, Lisbon, Portugal
Production Company: Nossa Film Lab & The End
Sound Production: Guel Produções Audiovisuais
Client (WWF Portugal): Joana Guerreiro / Rita Rodrigues
Partners: Fnac (Margarida Silva) / Darty (Isadora Pollo)
Executive Creative Director: Nuno Presa Cardoso
Creative Directors: Victor Britto / Rui Simões
Art Director: Francisco Urgueira
Copywriter: Duarte de Brito Cunha
Account Director: Vânia Araújo Junceiro
Executive Account: Bárbara Ferreira
Motion Designer: Bruno de Souza
Designer: Matilde Matos Fernandes
Web Designer: Carolina Santos
Web Developer: Hugo Marques
Videographer: Diogo Gonzaga
Producer: Daniela Serra
PR: Vera Salminen
Images: AFP / Canal Conta Lá
