Real Talk Interpreter

Zevia, the better-for-you beverage brand built on great soda taste and real ingredients, today announced the launch of "Real Talk Interpreter," a new national campaign starring GRAMMY® Award-winning artist, fashion icon and entrepreneur Cardi B.

Launching across national streaming TV, video, social media and retail, "Real Talk Interpreter" marks Zevia and Cardi B's first creative campaign together, bringing the brand's "refreshingly real" ethos to life through Cardi's signature honesty and humor.

The campaign arrives as zero sugar soda continues to outpace the broader category, underscoring a shift in what consumers want from soda: the taste and refreshment they love, without sugar, fake sweeteners or other artificial ingredients. Zevia has been built for that shift since the beginning, delivering great soda taste with zero sugar and real ingredients. With Cardi B, Zevia is turning that commitment to realness into a campaign that is bold, entertaining and unmistakably Zevia.

In the campaign, Cardi B stars as the "Real Talk Interpreter," translating filtered everyday conversations into what people really mean. Two hero spots bring the idea to life in distinct but familiar settings: "Potluck," where neighborly small talk masks what people are really thinking and, "Guidance Counselor," where polished parent-teacher language is decoded in real time. In both, Cardi cuts through the niceties with the direct, funny, and unfiltered commentary fans know and love, while sipping Zevia Orange Creamsicle and Creamy Root Beer, respectively.

The creative extends Zevia's commitment to being real beyond the can and into everyday life, grounded in the belief that real beats fake every time. Zevia is real soda with real ingredients. Cardi is real talk with no filter. The campaign connects those ideas through a simple, universal behavior the gap between what people say out loud and what they are really thinking to prove that real hits harder.

"Real is at the core of everything we do at Zevia—from our ingredients to our brand voice—but we also believe better-for-you choices should be fun", said Kirsten Suarez, Chief Marketing Officer of Zevia. "That's what makes Cardi such a natural fit with Zevia. Her authenticity, humor and confidence help us introduce Zevia to new audiences and show that great-tasting, zero sugar soda made with real ingredients can still have plenty of personality and flavor. Together, we've created a campaign that's entertaining, memorable and unmistakably real."

"Let me tell you something, I'm always going to say exactly what's on my mind, and that's why Zevia and I are perfect for one another," said Cardi B. "Zevia keeps it real with the ingredients, and I've never been one to bite my tongue. With 'Real Talk Interpreter,' we're bringing that same energy to everyday moments and saying what everyone is really thinking."

Later this week, the campaign will bring fans directly into Cardi's "Real Talk Interpreter" world. Through posts on her Instagram and TikTok channels, Cardi will invite consumers to share via direct comment, their everyday filtered moments they want her to decode—from dating app screenshots, to group-chat drama, and the things people say when they mean something else entirely. Select submissions will be featured across Zevia's and Cardi's social channels, with Cardi delivering her unfiltered interpretation on fans' real-life moments in her signature "Real Talk" style.

To keep the real talk going all summer, Zevia and Cardi B have also launched the Zevia x Cardi B Real Summer Sweepstakes, giving fans the chance to win weekly prizes and a grand-prize package featuring exclusive autographed Cardi B merchandise, free Zevia and more. The campaign is also coming to life at select retailers through custom displays featuring Cardi, extending the partnership from screens to the soda aisle. Fans can enter the sweepstakes today by visiting zevia.com/real or by scanning an in-store QR code at participating retailers nationwide.