ADVERTISING

Description

There’s no workout like a ‘WRXOUT’. That’s the message behind Subaru Canada’s campaign for the all-new WRX.

The 60 second launch film uses an online spin class as a foil to dramatize the thrill and versatility of the rally-bred sports car.

The film opens on a young guy approaching his stationary bike for what appears to be an early morning ride. As he touches the flatscreen we hear the enthusiastic voice of an online spin instructor. But when the music kicks in we discover he’s actually inside the WRX. What we thought were bike handles was actually the steering wheel. We’re then treated to the WRX-version of a high intensity spin class; hill climbs, flat road sprints, and interval recoveries—all scored to the spin instructor’s VO. As the vehicle comes to a dramatic stop the driver wipes the steering wheel down like a piece of fitness equipment. The spot closes with the slogan ‘WRXOUT 24/7 365’.

This professional campaign titled 'WRXOUT' was published in Canada in July, 2022. It was created for the brand: Subaru Canada, by ad agency: Zulu Alpha Kilo. This Film and Integrated media campaign is related to the Automotive industry and contains 2 media assets. It was submitted 4 months ago.

Credits

Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director/Writer: George Ault
Creative Director/Art Director: Jacob Gawrysiak
Social Creative Team: Shelagh Moore, Samantha Lee
Business Group Director: Corina Wilkes
Account Director: Maura Kelly
Account Supervisor: Robin Scott
Executive Strategy Director: Heather Segal
Strategy Director: Carly Miller
Senior Broadcast Producer: Revital Grunberg
Clients: Don Durst, Cynthia Bouris, Gary Sappleton, Don Gill, Sara Pimentel
Media Agency: OMD Canada
Media Team: Cobi Grein
Production House: Kiddo
Directors: The Roos Brothers ~ Josh & Logan Roos
DOP: Jared Fadel
Executive Producer: Michael Milardo
Line Producer: Genevieve Strachan
Post Production Company: Zulubot
Offline Editor: Laura McMillan
Compositors/Online: Dan Margules, Felipe Chaparro
Type Animation: Gwen Ng
Zulubot Post Producer: Adam Palmer
Colourist/Transfer: Wade Odlum - Alter Ego
Post Producers: Hilda Pereira, Spencer Butt - Alter Ego
Original Music by: OSO Audio
Creative Director: Harry Knazan
Sound Design: Leo Hicks and Omid Geadizadeh
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Illustrator: Jeannette Downes
Digital Imaging: Nabil Elsaadi
Sr. Producer: Laura Dubcovsky
Integrated Producer: Ian McCartney

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