Subaru Canada

Ignite Your Senses

Agency: Zulu Alpha Kilo


Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce.

Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city.

But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”.

This professional campaign titled 'Ignite Your Senses' was published in Canada in August, 2022. It was created for the brand: Subaru Canada, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 2 years ago.


Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director/Art Director: Kevin Sato
Creative Director/Writer: Vinay Parmar
Art Directors: Randy De Melo, Mirani Bhatt
Writers: Karishma Wadia, Ryan Kukec
Head of Design: Stephanie Yung
Designers: Rasna Jaswal, Kevin Sato
Account Team: David Tremblay, Corina Wilkes, Maura Kelly, Hayley Blackmore, Robin Scott
Strategy Team: Heather Segal, Carly Miller, Shaunagh Farrelly
Head of Digital: Sean Bell
Clients: Don Durst, Cynthia Bouris, Gary Sappleton, Curtis Lang
Production Company: Asymetric
Director: Kacper Larski
DOP: Jeremy Snell
Post-production: Zulubot
Producers: Christine Taranco, Tom Evans, Adam Palmer, Sarah Dayus, Laura Dubcovsky, Tim Winchester, Ola Stodulska, Jason Pearson, Colleen Allen
Interactive Producer: Ece Inan
Lead AR Artist: Andrew Martin
Developers: Jake Edwards, Gillian Black
3D: Studio Soup
Colour: Connor Fischer / Alter Ego
Music & Audio: SNDWRx
Audio Engineer: Noah Mroueh
Editors: Jessie Posthumus, Felipe Chaparro
VFX Artists: Dan Margules, Felipe Chaparro
Motion Graphics: Cecilia Bernasch
Photographer: Patrick Tomasso
Web Developers: Ariana Emond, Kyle Collins
Retouchers: Nabil Elsaadi, Jim Tinios, Mila Lukezich
Studio Director: James Graham
Studio Artists: Jeanette Downes, Mila Lukezich, Jenny McCracken
Hot Sauce Bottler: Pepper North Artisan Foods


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