Subaru Canada

Winter is less scary in a Subaru

Agency: Zulu Alpha Kilo


Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign.
Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon capability and safety in threatening, winter environments. Within the launch spot we see a Subaru Outback and Forester taking on treacherous conditions that leave the viewer on the edge of their seats. We open on both vehicles driving down a winding, icy mountain road, in what looks like a daunting situation. As the drivers approach each other, the driving shots rapidly cut between both parties. The tension quickly rises as viewers can feel the drama building inside and outside of the vehicles. Just as they meet up and pass by each other, we see that the everyone is safe and that both Subaru’s are more than capable at handling the harsh conditions.

This professional campaign titled 'Winter is less scary in a Subaru' was published in Canada in January, 2022. It was created for the brand: Subaru Canada, by ad agency: Zulu Alpha Kilo. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago.


Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director/Writer: Jonathan Smith
Art Director: Patrick Shing
Agency Producer: Karen Blazer
Account Team: David Tremblay, Maura Kelly, Hayley Blackmore
Planning Team: Carly Miller, Heather Segal
Clients: Don Durst, Cynthia Bouris, Don Gill, Sara Pimental
Media Agency: OMD
Media Team: Michelle Jairam, Natasha Cappelli
Production House: Circle
Director: Shaunoh
Production House Producer: Greg Lund
Director of Photography: Byron Kopman
Casting Director: JigSaw Casting
Editing Company: Zulubot
Editor: Brian Noon, Lauren Schell
Online: Dan Kelly
Colourist: Wade Odlum
Music House: Eggplant
Audio Director: Adam Damelin
Producer: Nicola Threadgold
Engineer: Peter Pacey

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