Wrong Name
Agency: 11:21
The campaign is based on the fact that people confuse the name of the Drastosa sporting goods store chain. They call it Dastrosa. On Twitter, for example, there are more mentions of the wrong name than the right name. We decided to play around with this throughout the campaign.
Description
The campaign is based on the fact that people confuse the name of the Drastosa sporting goods store chain. They call it Dastrosa. On Twitter, for example, there are more mentions of the wrong name than the right name. We decided to play around with this throughout the campaign.
This professional campaign titled 'Wrong Name' was published in Brazil in October, 2022. It was created by ad agency: 11:21. This Digital medium campaign is related to the Retail Services and Sportswear industries and contains 3 media assets. It was submitted about 2 years ago by CEO / CCO: Gustavo Bastos of 11:21.
Credits
Advertising Agency: 11:21 São Paulo, Brazil
Production Company: Cactos Media House
Creative Director: Gustavo Bastos
Copywriter: Gustavo Bastos
Art Director: Dario Assis
Director: Lucas Striani
Producer: Bernardo Lemes
Account Manager: Diego Crisostomo
Account Executive: Amanda Fernandes
