The Other Talk

Agency: Mass Minority


With Cannabis legal in Canada, making sure parents talk to their kids about not getting high and driving is critically important. But sometimes parents struggle to find the words or don't know how to come right out and tell them. So, we encourage parents to just get in there and say it, straight, directly, and to the point.

This professional campaign titled 'The Other Talk' was published in Canada in September, 2020. It was created for the brand: Parachute, by ad agency: Mass Minority. This Integrated medium campaign is related to the Education, Health, and Public Interest, NGO industries and contains 2 media assets. It was submitted over 2 years ago by Director of Art & Content: Gary Holme of Mass Minority.


Advertising Agency: Mass Minority, Toronto, Canada
Post-Production/Editorial: The Editorial Factory
Online Post-Production/Telecine: We Are 1188
Casting: Mann Casting
Chief Creative Officer: Brett Channer
Creative Director: Brett Channer
Creative Director: Gary Holme
Creative Director: Sarah Gencarelli
Creative Director: Dominique Morin
Art Director: Gary Holme
Writer: Sarah Gencarelli
Writer: Brett Channer
Writer: Dominique Morin
Director: Brett Channer
Director: Gary Holme
Director: Dominique Morin
Producer: Jessica Holloway
Producer: Tony Shultz
Director Of Photography: Blair Locke
Casting Director: Steven Mann
Editor: Andy Ames
Online Editor/Producer: Matt Bilewicz
Music Producer: Milan Schramek
Account Director: Christine McArthur
Account Executive: Bronwyn Shnurr

Almacenes Éxito


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