Wowprime’s Election of 4 Hotpot Brands
Description
Winter, 2021, a perfect season for hotpot, Taiwan was holding a referendum of 4 topics. We combine “4 hotpot brands from Wowprime” with our election culture which Taiwanese are crazy for and created a marketing campaign. We personified the 4 hotpot brands into 4 candidates: Jia-Gi Guo, Hua-jiao Guo, Chen-bao Guo, Ting-Chao Guo, and held the one and only “Wowprime’s election of 4 hotpot brands” in Taiwan. We came up with a campaign gathering Facebook page from 4 brands, and shot a localized video to run for the election. They seize every chance to solicit votes on Facebook Pages and LINE. Online and offline elections were held as well. Customers will receive coupons after voting on “Wowfoods App”, which could direct them to visit restaurants offline.
This professional campaign titled 'Wowprime’s Election of 4 Hotpot Brands' was published in Taiwan in December, 2021. It was created for the brand: Wowprime Corp, by ad agency: Spring Trees Technology Co., Ltd.. This Digital, Film, and Integrated media campaign is related to the Food industry and contains 3 media assets. It was submitted 11 months ago by CREATIVE: DEMIAN CHANG of Spring Trees Technology Co., Ltd..
Credits
Advertising Agency: Spring Trees Technology Co., Ltd.
COO & FOUNDER: Max Lin
ECD: River Peng
Copywriter: Demian Chang
Copywriter: Kevin Kuo
Design Director: Lyla Chou
Associate Production Designer: Jamie Tung
Senior Sales Manager: Sisi Chen
Senior Media Director: Jerry Fang
Senior Assistant Media Manager: Bruce Chen
Executive Planning Director: Ian Su
Digital Marketing Specialist: Jimmy Chiu
Digital Marketing Specialist: Jackson Lu
Production Company: The upshot, Taipei, Taiwan
Director: Jer-Guang Lee
Executive Producer: Yu-Bin Yang
Producer: Donny Hsu
