World Tournament of Slots: Making Players Believe in Luck Again

An Influencer Marketing Case Study by Zorka.Agency & PLAYSTUDIOS

Challenge
How do you convince players that luck is real — and that a mobile game could change their lives? With $1,000,000 on the line and an exclusive trip to the Bahamas, the World Tournament of Slots (WTOS) had all the elements of a high-stakes, dream-worthy event. However, the challenge was building trust and excitement among players to drive installs and engagement.

Solution
To bring this vision to life, we developed a multi-layered influencer campaign designed to educate, engage, and excite. We assembled a dedicated group of six Ambassadors of Luck, influential creators who inspired their audiences by showcasing game mechanics, exclusive giveaways, and real chances to win big.

What made this campaign work:
🎰 29 influencers across various platforms;
🎥 70+ content releases, including live streams, integrations, and dedicated videos;
🏝️ Exclusive giveaways for a trip to the Bahamas;
🔗 Unique download links to track installs and engagement.

Each influencer played a crucial role in introducing the audience to the social casino games connected through the myVIP loyalty program, increasing trust and engagement.

We leveraged YouTube integrations and dedicated videos to maximize reach and conversions, which proved to be the best-performing content. Social media activations on Instagram helped amplify engagement, while niche channels focused on Slots, Social-Casino, Vegas, and Travel ensured the campaign resonated with highly relevant audiences. Additionally, a Progress Bar in YouTube descriptions provided real-time updates on the number of installs, creating a sense of momentum and urgency.

Beyond Digital: Bringing the Experience to Life
To make the experience even more immersive, we provided custom travel packs for both ambassadors and winners, featuring branded:
✔️ Cup; ✔️ Travel Bag; ✔️ Beach Towel; ✔️ Sunscreen; ✔️ Sunglasses; ✔️ Passport Holder; ✔️ Portable Charger; ✔️ Travel Journal.

This extra touch reinforced brand presence and added an element of exclusivity to the campaign.

Key Results
🚀 5,000,000+ impressions across all platforms;
🎰 9,000+ new tracked users (excluding organic uplift).

Key Takeaways
This campaign demonstrated that strategic influencer partnerships, engaging storytelling, and real-world rewards can create a powerful mix of trust and excitement. Rather than relying solely on ads, we used authentic, creator-driven narratives to connect with players, making the competition feel accessible and achievable.

By aligning influencers with the audience’s interests — whether in gaming, travel, or lifestyle — we expanded the campaign’s reach while maintaining strong relevance. The myVIP loyalty program integration was key, ensuring that engagement extended beyond one-time participation, fostering long-term player retention.

Additionally, offering tangible incentives — such as branded travel packs and real-life experiences — added an extra layer of motivation for both influencers and participants. This highlights a crucial lesson: when digital marketing meets real-world rewards, engagement skyrockets.

The World Tournament of Slots wasn’t just a marketing campaign, but a movement reviving the excitement of winning big. Through a blend of high-quality content, influencer authenticity, and smart mechanics, we proved that luck isn’t just about chance — it’s about creating the right opportunities.