Description
The Royal Society for Blind Children, London (RSBC) and Innocean Berlin have launched the Bedtime Donations app – a unique app that creates easy access to education and mental balance for visually impaired and blind children.
Children with vision impairment face a long-standing challenge: More than a third of blind and partially sighted people in the UK struggle to make ends meet, and have little access to audiobooks. Producing audiobooks is expensive and time-consuming, while parents around the world read bedtime stories to their children every night.
The newly launched Bedtime Donations app turns these everyday moments into something powerful. When a parent reads a story aloud from the app’s library, it’s transformed into a free audiobook with the help of safe AI. The library includes hundreds of copyright-free stories across 15 categories: all sourced from Project Gutenberg.
Research consistently shows that bedtime stories play a crucial role in a child’s development - improving language skills, strengthening emotional bonds, and helping children process the events of their day.
Prominent UK actors, comedians and TV personalities including Jon Richardson, Ralf Little, Jon Culshaw and Mathew Baynton are among a growing list of celebrities lending their voices to the campaign.
The app features two main modes: Reader and Listener. In Reader mode, parents and caretakers select from a curated library of short, child-friendly stories to read aloud. Once a story is recorded and meets internal quality guidelines, it becomes available through the help of safe AI in Listener mode for blind children to enjoy.
Inclusivity is at the heart of the idea. Therefore, it was important that the app and website design were developed in collaboration with accessibility experts. All colors used in the app and website meet WCAG Level AAA standards, maintaining a minimum contrast ratio of 7:1 for optimal visibility. In addition, carefully chosen fonts and built-in voice recognition on both iOS and Android ensure an inclusive and user-friendly experience for everyone.
This professional campaign titled 'Bedtime Donations' was published in United Kingdom in September, 2025. It was created for the brand: Royal Society for Blind Children, by ad agency: INNOCEAN Berlin. This Integrated medium campaign is related to the Education and Electronic Devices industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Client: Royal Society for Blind Children (RSBC)
Lesley Temple, Head of Marketing & Comms
Lily Rose, External Affairs Director
Helen Whittaker, Marketing Executive & Business Partner
Gorga Mllaurie, Interim Creative and Digital Marketing Manager
Nicole Martin, PR Consultant
Agency: INNOCEAN Berlin
Gabriel Mattar, European Chief Creative Officer
Ricardo Wolff, Executive Creative Director
Jose Suaid & Sebastian Pattis, Creative Directors
Fran Misetic, Art Director
Elise Chastel, Senior Designer
Ana Zuric & Divya Mirlay, Copywriters
Julia Sachse & Alexander Aleksidze, Senior Motion Graphic Designers
Daniel Manzi & Pedro Paes, Conceptors
Vladimir Osokin, Web Designer
Alessia Bellini, Client Service Director Europe
Lisa Osokina, Account Director
Molly Snowden, Social Media Strategist
Allison Markert, Senior Producer
Anni Rostomashvili, Francesco Cabassi, Raissa Rochesso & Yusuf Elebiary, Book Researchers
Supporting Companies:
App development company: Buzzwoo
Jens Brater, Project Lead / Account Manager
Yukyik Lopmuang, Project Manager
Jan Suthacheeva & Commee Budkrajang: Backend & AI Development
Bomb Jantarawong & Nicolas Demogue, Mobile App Development
Nutty Kriangkraiwut, QA/Tester
Music: DaHouse
Wonder Bettin & Lucas Mayer, Music Supervisors
Cassiano Derenji, Executive Producer
PR: Jessica Fuchs Communications
Jessica Fuchs, Public Relations Manager