Description
In a society where uniformity is often idolised, Vitiligo challenges conventional definitions of beauty.
We chose to reframe this difference as art, highlighting skin patterns not as something to be hidden, but as a form of art.
By honouring the beauty in skin that doesn’t conform, it affirms that wellness includes self-worth and representation.
This professional campaign titled ' World Vitiligo Day ' was published in Nigeria in June, 2025. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 3 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Manager: Akinyemi Akinnifesi
Account Manager: Ololade Oshinaya
Asst Digital Account Manager: Naomi Olaoye
Copywriter: Praise Onah
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
