English Copies
English Copies
English Copies
English Copies
English Copies
English Copies
Arabic Copies
Arabic Copies
Arabic Copies
ENDFRAME ANIMATION
Football Jargon Typography
Football Jargon Typography
Football Jargon Typography
Football Jargon Typography
Football Jargon Typography
Description
Football Jargon Typography
It's world cup season! Whether you’re a football fanatic or don’t really understand the meaning of “Offside”, football is all you’ll be hearing about these days.
But to fully take in the world cup experience and participate in it, you need to talk the same language as the avid football watcher.
After all football has its own lingo… and what better way to tie our brand to the occasion than hijacking the sport’s jargon and doing it the Heinz way!
Through a series of short, fun and lighthearted copies, we were able to directly link our delicious sauces to a series of football terms giving Heinz
a clear role in the 2022 world cup.
This professional campaign titled 'World Cup 2022' was published in Egypt in December, 2022. It was created for the brand: Heinz, by ad agency: bubblegum advertising. This 360°, Design, and Digital media campaign is related to the Food and Sports industries and contains 16 media assets. It was submitted almost 2 years ago by Senior Art Director: Khaled Rabea.
Credits
CLIENT: HEINZ ARABIA
AGENCY: BUBBLEGUM ADVERTISING
MANAGING DIRECTOR: MOHAMED WASFY
EXECUTIVE CREATIVE DIRECTOR: WAEL AZZAM
DIRECTED BY: MOHAMED WASFY & WAEL AZZAM
ACCOUNT DIRECTOR: MARK BUCCIANTI
ART DIRECTOR: KHALED RABEA
GRAPHIC DESIGNER / ANIMATOR: KHALED KHEDR
Behance link :
https://www.behance.net/gallery/157951169/HEINZ-WORLD-CUP-2022
