Miller Lite

Open VAR

Agency: RosadoToledo&


World Cup Qatar 2022 it’s finally on. But fans around the world instead of talking about the games, they are talking about something that changed the game: VAR.

So Miller Lite decided to do something in order to reward angry fans in Puerto Rico.

This professional campaign titled 'Open VAR' was published in Puerto Rico in December, 2022. It was created for the brand: Miller Lite, by ad agency: RosadoToledo&. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: RosadoToledo&
Owner / CCO: Jaime Rosado
Owner / CSO: Luis Pedro Toledo
Creative Director: Diego Lopez, Tony Cruz
Agency Producer: Vanessa Rosales, Patricia Garcia
Art Director: Dalia Ávila, Rafael Cabrera
Production Company: Manzanon Films
Director: Juancarlo Garcia
Audio: Sordo


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