By focusing on mental imagery and imagination, the "Words to Life" campaign reinforces the idea that reading is not just about the words on the page, but about the mental images and worlds that readers give life to in their minds when reading words on paper. By tapping into the power of imagination, the campaign offers a unique and immersive experience that cannot be replicated with physical merchandise.

This student campaign titled 'Words to Life' was published in Norway in March, 2023. It was created for the brands: Original Penguin, Penguin, and Penguin Classics, by ad school: Westerdals School of Communication. This Content, Digital, and Integrated media campaign is related to the Education industry and contains 5 media assets. It was submitted 17 days ago by Art Director: Gard Bekk Wanderoy of Rosser.


Art Director: Gard Bekk Wanderoy
Copywriter: Gard Bekk Wanderoy


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.