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Barclays

Synesthesia Dictionary

School: Westerdals School of Communication

Description

Synesthesia is a condition where the consciousness is affected by different interactions and stimuli. Reacting to words, sounds and colors. And even for someone who can literally taste the rainbow – managing finances can be quite dull and grey. So, why not redefine the terms and meanings to make it more colorful?

This is why Barclays wants to make financing more fun and easier to stick with for a longer period of time. Presenting a whole new dictionaryk, making sure that finances stays true to the neurodivergent.

This student campaign titled 'Synesthesia Dictionary' was published in Norway in March, 2023. It was created for the brand: Barclays, by ad school: Westerdals School of Communication. This Digital, Integrated, and OOH Outdoor media campaign is related to the Finance industry and contains 7 media assets. It was submitted 17 days ago by Art Director: Gard Bekk Wanderoy of Rosser.

Credits

Art Director: Gard Bekk Wanderoy
Copywriter: Gard Bekk Wanderoy

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