International Women’s Day is a date that goes beyond honors, it’s about a day to make society aware of women’s fight and rights, as well as to reaffirm to the world that they can do whatever they want. Be whoever they want. But in 2018, there are still people that do not accept women’s empowerment.
Women still have to repeat exhaustively the same discourse. To reaffirm themselves everyday. That’s why on March 8 we published an advertising campaign on our social network that was created to show to the public that women’s daily life is not that easy and, mainly, that their decisions are exclusively up to them.
This professional campaign titled 'Women’s Beer is Whatever They Want' was published in Brazil in March, 2018. It was created for the brand: Debron Bier, by ad agency: Emice. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Emicê Comunicação, Recife, Brazil
Creative Director: Marcus Cavalcanti
Art Director: Almir Mascarenhas
Copywriter: Erika Mota