CareFlight saves lives. Leave the pain to Nurofen.

Leading pain relief brand, Nurofen, launches a new integrated campaign from DEC PR and Momentum Worldwide this week, in celebration of its new initiative to help keep our nation’s life-saving heroes doing the great work they do.
Built from the insight that the proudest moments of our lives are sometimes only achieved when we don’t give into pain, whether achieving greatness or just getting on with the daily grind, the campaign kicks off with a sponsorship of emergency service not-for-profit, CareFlight. Pilots from CareFlight relentlessly give their all, day after day, to safely fly patients and aeromedical teams around the country in critical scenarios – not letting pain stand in the way of getting the job done, when the job is protecting others.