Winter bugs

With the UK heading into winter and flu cases on the rise among younger people, we developed a fresh approach to increasing awareness and driving behaviour change.

Running across social media, the campaign was designed to grab attention, stop the scroll, and quickly educate our audience about the simple things that could help keep them well this winter - such as washing their hands.

The visually impactful assets, revealing the germs young people spread onto and pick up from their favourite gadgets, not only delivered the intended 'gross' factor but also drove a huge uplift in awareness and click-throughs to a landing page filled with more guidance on staying well.