Grandad stop smoking for us.

The second campaign in a series of three, that reminds people that 2 in 3 smokers will die too soon if they don’t quit smoking.

Our brief was simple: create a campaign that would help drive down the number of smokers across Cheshire and Merseyside and, importantly, signpost them to support to help them do so.

Stop For Good combines hard-hitting messaging with a clear sense of hope, speaking to people’s desire to stay healthy for the ones they love.

Part of the wider Champs Public Health Collaborative Smoking Ends Here campaign, the powerful TV ad at its heart tells the story of a smoker’s journey to quitting through the eyes of his son and granddaughter.

The ad leaves the audience to believe that the grandad is no longer around due to him smoking, however, in a positive twist, he then appears healthy and well, now that he finally stopped for good.