Wings. courage to fly.

Agency: Novo Engenho Comunicação


Impact people, turn the key, ending the stereotype of marginalized and excluded indigenous people from political and social processes, and focusing on indigenous people who are an example of overcoming obstacles, making it clear that everyone has the same opportunities, without losing their identities.

The name ‘Asas’ comes as an allusion to the feathers of birds that the indigenous people use to build their adornments, together with the concept of them “creating wings” to leave their “nests” and gain the world, without forgetting their origins. Also entering the question of the State Government, thinking subjectively: “it (the government) may not give you wings, but it gives you the paths for you to learn to fly”.

Encouragement places indigenous people at the center of personal, social, mental and professional development.
This construction enables indigenous peoples to gain control and mastery over their own lives, changing the future of their communities.

This documentary series produced for the web, wants to emphasize the importance of the public power, in the social encouragement of the ethnic groups, coming from villages and communities of indigenous peoples from Mato Grosso do Sul, through public policies and inclusion programs.

This professional campaign titled 'Wings. courage to fly.' was published in Brazil in April, 2023. It was created by ad agency: Novo Engenho Comunicação. This Content, Digital, and Film media campaign is related to the Public Utility industry and contains 5 media assets. It was submitted 2 months ago by Julio Diniz of Novo Engenho Comunicação.


Agency: Novo Engenho Comunicação
Creative Director: Julio Diniz
Art Director: Julio Diniz
Copywriter: Vanessa Merjan
Production Company: Estudio Eureka, Campo Grande / Corumbá - MS, Brazil
Director: Marco Calabria
Editor: Bruno Nishino
Executive Director: Rudi Aquino
Account Executive: Cibelly Nunes


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