Anfibio Vinería

Wine of Duty

Agency: The Juju


A wine from Mendoza, Argentina, one of the main producers of wine in the world appeared on one of the latest Call Of Duty maps, and that generated a great stir on social media and within the gamer world. And in The Juju Argentina, we decided to do something about it.
Taking this as a starting point, The Juju partnered with Anfibio Vineria to produce “Wine of Duty” directly from Mendoza, the first wine born in the virtual world. In this way, anyone in the world can taste the flavor of a true Argentine Malbec.
“This is much more than real time, it is a new wine that respects the values of its label and origin. Now, those who want to know what the flavor of that wine is in the game will be able to find it at Anfibio vineria ”, commented Nicolás Zarlenga and Federico Plaza Montero, CCOs & Partner of The Juju Argentina.
For the launch of Wine of Duty The Juju launched an audiovisual piece where you can see how the boundaries between reality and fiction are more blurred than we imagine.

This professional campaign titled 'Wine of Duty' was published in Argentina in September, 2021. It was created for the brand: Anfibio Vinería, by ad agency: The Juju. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by PR & Comms Director: Florencia Vera of The Juju.


Advertising Agency: The Juju, Buenos Aires, Argentina
Production Company: Frsh


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