Blank hours are spent every day by Gen Z on transportation while 58% of them want to learn a new skill but feel like they don't have the time to do so, that's why Wi Spotify is a life changer campaign For gen z to discover Spotify s audiobook library and start making and sharing their own collection of audiobooks. Gen Z will be able to listen to audiobooks on the free Wi Spotify so long as they are on the trip, and continue where they left off every time they are commuting.
This student campaign titled 'Wi-Spotify' was published in Egypt in March, 2022. It was created for the brand: Spotify, by ad school: Cairo Ad School. This Experiential, OOH Outdoor, and Print media campaign is related to the Media, Music, and Other industries and contains 2 media assets. It was submitted almost 2 years ago by Director & Art Director: Abdelrahman Ahmed of AKQA.
Advertising School: Cairo Ad School, Cairo, Egypt
Art Director: Abdelrahman El-Saeed
Creative: Amin Ragab
Copywriters: Amin Ragab, Hoda Manna
Editor: Omar Sherien
Voice over: Omar Sherien
Instructor: Yasser Ghoniem