This year, Kingfisher wanted to truly capture the mood and attention of the nation once more, by announcing their IPL association with a brand-new campaign - ‘Spread the Cheer!’, having brought good times for consumers over the years. The campaign conceptualised by Wunderman Thompson Bengaluru inspires fans to not just cheer for their favorite team, but to ‘Spread the Cheer’ amongst everyone and keep the good times going.
The last two years have been challenging and difficult for everyone with almost no reason to celebrate. With this year’s campaign, Kingfisher urges everyone to forget all the negativity around them and choose to cheer.
Wunderman Thompson Bengaluru ensured, crafting the correct sense of the campaign by lettering a groovy / young & energetic track – Dance down the track (composed by Ram Sampath) which further got translated into various celebratory hook-steps (Fist Bump / Elbow Bumps / High Fives / Chest Bumps) by involving various cricketing actions (Batting / Catching & Celebration shots) with a solo objective of spreading the cheer.
This professional campaign titled 'Spread the Cheer' was published in India in May, 2022. It was created for the brand: Kingfisher, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 2 years ago.
Agency: Wunderman Thompson, Bengaluru
Chief Creative Officer: Senthil Kumar
Sr.VP & Managing Partner: Kundan Joshee
National Creative Director: Priya Shivakumar
VP & EBD: Nitin Goyal
SVP & Executive Planning Director: Shweta Khosla
AVP & Sr Creative Director: Sanjay Bhat
Strategic Planning Director: Shazia Sattar Khan
Client Servicing Director: Kanav Sharma
Account Manager: Divya Adekar
Production House: 10 films
Director: Raylin Valles
Producer: Shouvik Basu